High-Performance Starts Beyond Hygiene Trust
Most organisations leave 75% of their trust equity dormant.
They stop at the category-level 'hygiene trust'—but that's merely the ticket to play.
We help you convert your vast, underutilised asset into measurable performance gains, setting you apart as your audience's definitive choice.
Practical TrustLogic® solutions.
NPS & Loyalty
SALES & BD
REPUTATION & CORP COMMS
PEOPLE & LEADERSHIP
BRAND & CX X
DONOR
GOVERNMENT
High-trust results. Delivered from Insight to Strategy to Touchpoint.
+103%
campaign success
-50%
complaint escalations
+10%
NPS and trust in four months
+20%
customer value
3X
brand growth in six years
You'll be in great company.
TrustLogic activates your #1 growth & KPI driver.
Your data proves it. Everyone’s does.
Higher-trust brands consistently outperform stock indices.
Bain/Kantar
More trusted organisations outperform peers by up to 400%.
Deloitte
Trust is the biggest growth driver.
PWC
The most trusted in each category are the most profitable.
Seth Godin
One of the most innovative: TrustLogic AI tools, DIY internalised Analyser and lots more. Quietly quite chuffed that TrustLogic was shortlisted at the 2024 Australian Financial Review Most Innovative Companies Awards.
Science. Proven. Measurable. Actionable.
30 seconds — and your team applies the psycho:logic of trust.
Identify and prioritise all your trust equity. Activate it.
Trust isn’t an amorphous “thing” no one can grasp.
We always trust for clear reasons — reasons our minds sort into six distinct psycho:logical categories.
Think of them as your Six Buckets of Trust® to fill.
Every reason, big or small, adds up — from the basic need-to-trust-fors to the highly valuable would-love-to-trust-fors.
To build more trust effectively, you need to know which of the six trust categories and reasons are most trustworthy.
And deliver on them across all interactions to create the value that shifts decisions.
Developed and proven with Professor Wilhelm Salber, the father of the most modern psychology. Proven to drive 80% of client KPIs.
“Building more trust is easier and faster than most expect.
Clients rarely use more than a fraction of their existing and ever-growing trust equity.
We help them identify, prioritise, and activate it — for quick, measurable gains.”
— Stefan Grafe, CEO & Founder, TrustLogic®
20+
Years
40+
Countries
20+
Sectors
1M+
Surveys
Measurable results in a few weeks.
Fast. Effective. KPI-integrated. Instant, AI-powered Insight-to-Action.
Pinpoint what’s most trustworthy to your audience and activate it immediately.
STEP 1:
Diagnostics
Just 7 proven statements and 10 seconds — know exactly what drives your trust and KPIs.
STEP 2:
Insight-2-Action workshop
90-minute insight and AI-powered co-creation workshop for any function or level.
Instant application. Scalable with internalised analytics and AI tools.
“I could literally hear in the customer’s voice how his trust increased.”
Call centre agent, Snowy Hydro.
33% conversion increase in four weeks
“We knew that trust is critically important. But we didn’t know how it drives our KPIs or how to make it actionable. TrustLogic gave us that tool. We measure and track it in support of our KPIs, we’ve run cascading workshops from SLT to operational teams with great engagement — and we’ll continue to embed the trust focus.”
CEO and Board Member, Financial Services Organisation
‘Somewhat covering’ 80% of your most powerful KPI driver — how far will it get you?
TrustLogic® is proven to explain the vast majority of your trust, NPS, and reputation drivers — and proven effective in application.
Explore how effective TrustLogic® is for a brand like yours.
The percentage value (R²) shows how well TrustLogic® captures your KPI drivers (NPS, Reputation, Trust). In research, values over 50% are considered robust.
“Our clients don’t want more measures; they use TrustLogic® to improve them.”
Stefan Grafe, CEO & Founder, TrustLogic®
Intuitive. Authentic. Dare we say fun?
TrustLogic® — Fill your Six Buckets of Trust.
Watch the three minute explainer and example video
"I’m so pleased to share that we’re now talking to the teams about the trust measure and its practical application — and it’s being embraced with real enthusiasm.
The trust drivers are so easy to weave into anything, we feel we’re building more trust left, right, and centre!"
Head of Strategy, Leading Financial Services Provider
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