The Trust Factor
"The more I trust you, the more likely I am to recommend you."
"The more I trust you, the more loyal I am to you."
"The more I trust you, the more likely I am to buy from you."
It's logical. With every little bit more trust, your retention and aquisition opportunity double.
In fact, Deloitte found that organisations with higher trust levels outperform their competitors by up to 400%. Similarly, Seth Godin highlights that the most trusted brands often achieve the highest profitability.
Trust is the key driver for audience engagement, support, purchase decisions and loyalty.
But here's the challenge: without the right tools to empower your teams to analyse and cultivate trust, these insights remain just a theory.
Our Clients
Over the last 20 years, we’ve helped many leading organisations in more than 40 countries build more trust with their stakeholders.
Scientifically proven.
Our clients invest a lot of effort and money based on TrustLogic® findings. Naturally, they need to know that the methodology is sound in every respect.
Psychologically correct
Developed with Professor Wilhelm Salber, the father of modern psychology, TrustLogic® is scientifically robust. During its development, we conducted over a hundred psychological in-depth interviews, each lasting between 90 minutes and two hours.
Since then, we’ve deepened and validated our understanding of trust through extensive projects that encompass thousands of interviews and focus groups, together with many surveys conducted in countries ranging from Australia to China to the U.S. We’ve explored a wide range of categories, including airlines, professional services, non-for-profits and telecommunications, while examining various organisational functions such as branding, employee engagement, and sales.
Statistically proven
In the statistical validation, we employed cutting-edge driver analysis to model the six dimensions of TrustLogic® and determine whether they accurately explain trust.
TrustLogic® accounts for up to 80% of trust. In the social sciences, values exceeding 70% are quite rare, and approaching this mark is practically equivalent to 100%.
The scientifically correct explanation of trust
Trust has evolved over hundreds of thousands of years as our most important sense for survival, growth, and thriving. It is no wonder that our minds have developed a clear and simple logic for trust; after all, it serves to help us simplify our decision-making processes.
'We cannot simply trust. Our trust is always the sum of the specific reasons why we trust a person, brand, or organisation. Our minds organise these reasons into six distinct categories of trust and evaluate them.'
Intuitive
If you know how trust forms, you can build it. Watch the short video and imagine how much more trust your teams could build after just an hour of watching the free video in our ACADEMY.
At its core, TrustLogic® visualises the cognitive processes behind how we form trust, making it both clear and powerful.
This clarity was exemplified by a TeleSales Consultant during one of our workshops, who remarked, "That makes sense. It’s like I have six buckets of trust to fill. Now I just need to decide which buckets to prioritise and how to fill them.“
This insight resonated widely, leading many of our clients to refer to it as The Six Buckets of Trust®.
After identifying and testing effective strategies for filling these Trust Buckets®, the team achieved a remarkable 33% improvement in sales performance.
How do I build more trust?
Consider the six dimensions of TrustLogic® as ‘The Six Buckets of Trust®’ that need to be filled. To cultivate stronger trust, it’s essential to identify which of these Trust Buckets® are most critical and assess the trust equity you have available to fill them.
Precise and scalable
After successfully implementing TrustLogic® with clients for over a decade – drawing on qualitative research, intuition, experience and iterative testing – we gained the knowledge and expertise needed to create precise statistical models that guide our clients effectively.
We conducted retrospective modelling of our projects to align statistical methods with historical results. This process enabled us to develop predictive driver models, which we then applied in real-time projects with our clients, ensuring that theory translates seamlessly into effective practice.
Which Trust Buckets® matter most?
Integrate the TrustLogic® Module in surveys for customers, employees, or investors to find out which Trust Buckets® are key to your audience through the TrustLogic® Driver Analysis. This analysis helps you focus on the most important areas, distinguishing between different segments like prospects and customers.
How to fill your priority Trust Buckets®
To build trust, teams in brand, marketing, experience, sales, service and corporate communications need clear guidance. We incorporate key features, facts and messages into the TrustLogic® survey. The two-part driver analysis then identifies the most effective Trust Builders® for filling your key Trust Buckets® – these are the foundation for increasing trust in your priority areas.
Results and feedback
Work with TrustLogic
®
Whether you want to develop your brand, enhance your experiences, refine your value propositions, or improve your NPS, engagement, or reputation, you will find TrustLogic® to be a valuable and effective tool, and our services a great enabler.
Research, consulting and training
We work with clients globally and empower their teams and partners with TrustLogic®.
Research, reputation,
brand, marketing, experience,
people & culture,
sales & service.
Just drop us a line to catch up and discuss.
Trustifier.AI®
The AI with substance. Trained in TrustLogic®.
Instantly find more Trust Builders® for any of your Trust Buckets® and generate any kind of trust-optimised copy right away .
Just go and play. It's free.
TrustAnalyser
Run the Trust Driver® Analysis yourself, with your research partners or together with us.
By using the TrustLogic® Module in any of your surveys you can simply drag and drop the data into our analyser, see the focus right away and discover your Trust Builders®, all with our AI.
Check out the demo here or at www.trustifier.ai