The Analytics & Tools to grow your Trust
July Trust Tracker in field. Know when the results are out.
80% of every decision comes down to trust. Our clients understand that trust therefore determines their results, and work with TrustLogic® to systematically grow and manage it.
TrustLogic is your plug-and-play system to build more trust - and watch your results improve fast and sustainably.
The intuitive Six Buckets of Trust® to fill.
Six proven questions in any survey.
Proven successful for 22 years.
Trusted by leaders in CX, Marketing, Brand, Sales, Service, HR & Corporate Communications.
Strategy to front-line results. Our clients know the difference TrustLogic® makes.
22-year globally proven success and always a top innovator.
+10%
trust and NPS in four months
+25%
customer growth in 18 months
2.5x
marketing effectiveness
+33%
sales conversion in four weeks
That's cool.
It's like Six Buckets of Trust® - and now I know how to fill them.
Lumo/Red Energy TeleSales Agent.
+33% Conversion in four weeks
I had never thought about trust this way.
It helped us define our trust, contextualise our strategy and give our teams a tool to deliver it better.
Global Chair,
Professional Services
Commercially robust. Intuitive. Practical.
If the science is right, it's logical and effective.
Discovered with Professor W. Salber, the father of the most modern psychology. TrustLogic® is our mind's proven logic of trust. Scientifically. Statistically, Commercially. Practically.
1) We don't just "trust".
We trust for specific reasons — and our mind assesses them in six distinct categories.
Think of them as Six Buckets of Trust® - as one Energy TeleSales Agent called them.
2) To grow your trust, we show you which Trust Buckets® matter most to your audience — and which actions, features and messages fill them best. You will maximise your trust equity.
3) The result: You'll shift from category-generic trust to fulfilling the far more powerful trust desires.
And that's where loyalty, advocacy and premium pricing live. That's where decisions are made.
Relationship
Trust
Vision
Trust
Stability
Trust
Development
Trust
Competence
Trust
Benefit
Trust
After the executive workshop last week, I am glad to report that the teams are embracing the Six Buckets of Trust enthusiastically, and we're building more trust everywhere.
Head of Strategy, Financial Services
Effective because 80% of every decision is based on trust.
Every little more trust improves your results exponentially.
You'll uncover all your existing, but largely hidden, trust equity and use it to maximum effect. - for the benefit of your audience and your own.
Improve your NPS, Reputation, Sales and Loyalty.
Differentiate and create a trust advantage to perform above average.
Source: TrustLogic® over 5m data points. Global Trust Studies.
Without trust, there can be no loyalty - and without loyalty, there can be no true growth.
Fred Reichheld, Creator of the NPS®
Trust is the greatest asset and driver of growth.
PWC
Executive & Board
More trust improves all functions' internal and external performance.
Customer Performance
More trust creates brand pull and delivers the best experience. Your NPS grows and so do loyalty and sales effectiveness.
People & Leadership
More trust drives engagement and support for management decisions. Building and managing trust must be a professional skill.
Corporate Stakeholders
Reputation is simply what you are trusted for - and not. With the public, regulators, media, investors and partners such as M&A.
From Insight to Action without lag or disruption.
Trust Driver Analytics:
Know exactly what to say and do to gain more trust.
Better results with the least effort.
10-second TrustLogic® Survey Module.
Boosts all current programs and shows results fast.
Know how to build more trust.
Board level to front line.
What to focus on, say and do.
No mew measures. Fully integrated.
Any audience, channel, touchpoint
Global Benchmarks. Over 5m responses.
Proven results.
The Module is so short and simple, our BDs weave the statements into their day-to-day client interactions as part of their needs analysis.
Head of Sales, Energy
The TrustLogic® Analytics were easy to integrate with our NPS and Brand Tracker. They gave us the data to determine the right focus and the TrustLogic Team were great in supporting us with their experience.
Head of Insights, Global NFP
Easy. Fast. Affordable.
GOT A SURVEY COMING UP?
Add TrustLogic® to your next survey
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Six statement/8 second Module inclusion
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Analysis by us
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Analysis & Recommendation Report
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Insight & Action workshop 90 min
Analysis US$ 4,500/A$ 7,500
Full-Service TrustLogic®
Survey
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Set up
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Field work (panel sample or yours)
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Analysis
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Analysis & Recommendation Report
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Insight & Action workshop 90 min
US$ 8,000/A$ 12,000
MOST POPULAR
MOST POPULAR ENTERPRISE & AGENCY
TrustLogic® Unleashed
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Onboarding/training
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One-year unlimited TrustLogic® Analytics
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Internally and with your partners
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Continuous support, quarterly review/step up
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Free inclusion in our Trust Tracker
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AI-driven recommendations
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5 Trust Xpert seats included to action instantly
US$ 18,000/A$ 24,500
First results in as little as one week. Available and proven in over 15 languages.
Not-for-Profit Discount 30%. Multi-Country/Global options available.
*plus applicable taxes, prices subject to change
Instantly from Zero to Trust Xpert.
Trust Xpert:
Your teams start building more trust instantly.
Every interaction trust-maximised for your and your audience's benefit.
It's a bit of a no-brainer. 20 years of hands-on trust-building expertise at your team's fingertips.
Where it once took hours of training, our AI has taken much of that over. You simply get better and better as you use Trust Xpert® — creating trust-maximised solutions at a high level from day one.
Speed up. Effectiveness up. Quality up.
Secure. Powerful.
From US$ 2,400, A$ 3,800 per year.
Sales conversations, partner profiles, marketing materials or annual reports. Anything, really.
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Data-driven — use your analytics results, even by segment and episode.
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On brand with your brand guidelines and tonality.
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Analyse, write, ideate, find your hidden trust equity, create trust strategies — and much more.
The quality is great.
I use it daily to create content and analyse competitors.
Global Head of Marketing and BD
20 years of empowering board levels to front line.
Full-service consulting and team empowerment.
We know TrustLogic® works because we have helped clients and their partners consistently achieve significant improvements for over 20 years.
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Transformation success
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Reputation Growth
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Brand & Experience Development
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Employee Engagement and Leadership
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Customer and Employee Value Propositions
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Brand & Marketing Effectiveness
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Sales Effectiveness
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Full-Service Market Research Suite
Global Client Conference, Miami