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Trust determines 80% of your organisational success.
 

TrustLogic is the plug-and-play tool to systematically grow your trust today — and every day.

All studies agree: your audience makes its decisions mostly based on trust.

Every little more trust is so valuable to them — they reward it in their choices right away, and that shows in your performance measures right away.

>> Discuss what TrustLogic® can do for you

Strategy to front-line results.

20-year globally proven success and always a top innovator.

most innovative companies

You know how important trust is to you and your audience. Your data proves it. TrustLogic® provides you with a powerful trust lens into the root cause of your measurables and the tools to improve them.

  • NPS

  • Acquisition & Sales Conversion

  • Loyalty

  • People Engagement

  • Reputation

  • Brand Strength

It works so well because with every little more trust your results grow exponentially.

With TrustLogic® you unlock your hidden trust equity and grow your trust systematically.

Source: TrustLogic over 5m data points. Global Trust Studies.

The most trusted in each category are the most profitable. 

Seth Godin

Without trust, there can be no loyalty - and without loyalty, there can be no true growth.

Fred Reichheld, Creator of the NPS®

More trusted organisations outperform peers by up to 400%.

Deloitte

Trust is the biggest driver of growth.

PWC

Our clients know the difference it makes.

+10% 

trust and NPS in four months

+25%

customer growth in 18 months

2.5x

marketing effectiveness

+53%

digital subscription sign up

+33%

sales conversion in four weeks

Insight to Action. No disruption.

Trust Driver Analytics:
Know what to say and do to gain more trust.

If you want to achieve better results, the 10-second TrustLogic® Survey Module is the must-have tool — easy to use, boosts your current program and shows results fast.

 

The TrustLogic® Analytics tell everyone from board level to front-line exactly what makes you more trustworthy — from trust dimensions right down to specific actions and messages.
The science of trust. Proven in practice since 2004.

  • No new measures. Integrates with any survey, KPI system, platform or partner arrangement.

  • Any audience, segment, channel or journey stage.

  • Global benchmarks from over 5M responses.

  • Proven results: +10% NPS & Trust, +19% Development Trust in four months.

The TrustLogic Analytics 
were easy to integrate with our NPS and Brand Tracker.

They gave us the data to determine the right focus and the TrustLogic Team were great in supporting us with their experience.


Head of Insights, Global NFP

TrustLogic Model Final Wings.png

Reports also include segments and the TrustLogic Profiles that show your levels of trust and tracks your improvements.

The Module is so short and simple, our BDs weave the statements into their day-to-day client interactions as part of their needs analysis.

Head of Sales, Energy

What would your results show?

  • How would your audience score you in each Trust Bucket®?

  • Which Trust Buckets® would most effectively increase trust?

  • What 'need-to' and 'would-love-to' trust equity do you have to fill them?

Easy. Affordable. Fast - from insight to impact.

Add TrustLogic to your next survey

 

  • Six statement/8 second Module inclusion

  • Analysis by us

  • Analysis & Recommendation Report

  • Insight & Action workshop 90 min

​​

US$ 4,500/A$ 7,500

GOT A SURVEY COMING UP?

Full-Service TrustLogic

Survey

 

  • Set up

  • Field work (panel sample or yours)

  • Analysis

  • Analysis & Recommendation Report

  • Insight & Action workshop 90 min

​​

US$ 8,000/A$ 12,000

MOST POPULAR

MOST POPULAR ENTERPRISE & AGENCY

TrustLogic Unleashed

 

  • Onboarding/training

  • One-year unlimited TrustLogic Analytics

  • Internally and with your partners 

  • Continuous support, quarterly review/step up

  • Free inclusion in our Trust Tracker

  • AI-driven recommendations

  • 5 Trust Xpert seats included to action instanlty

​​

US$ 18,000/A$ 24,500

First results in as little as one week. Available and proven in over 15 languages.

Not-for-Profit Discount 30%. Multi-Country/Global options available.

*plus applicable taxes, prices subject to change

Talk to our experts today.

We'll show you how TrustLogic Analytics and Xpert are applied in your function and for your objectives.

What's behind it.

Pure psycho:logic instead of vague
and wrong assumptions. 

We don't just "trust".

We trust for specific reasons - and our mind assesses them in six distinct categories of trust. Think of them as Six Buckets of Trust®.

To grow your trust, we show you which of these Trust Buckets® are most important to your audience - and which actions, features and messages fill them best.

Beyond category-average.

This understanding helps you uncover all your trust equity and take the critical leap from the basic 'need-to-trust-for' reasons to the far more powerful 'would-love-to-trust-for' reasons.

And that's where loyalty, advocacy and premium pricing live. That's where decisions are made.

​​​

TrustLogic Model Final Wings.png

TrustLogic is science that gets to the core of how we trust — that's what makes it so effective and actionable. 

Intuitive. Practical.

TrustLogic Relationship Trust Bucket

Relationship
Trust

TrustLogic Stability Trust Bucket

Stability
Trust

TrustLogic Competence Trust Bucket

Competence
Trust

TrustLogic Vision Trust Bucket

Vision
Trust

TrustLogic Development Trust Bucket

Development
Trust

TrustLogic Benefit Trust Bucket

Benefit
Trust

That's cool.
It's like Six Buckets of Trust
® - and now I know how to fill them.
​​

Snowy Hydro (Lumo, Red Energy) TeleSales Agent

+33% Conversion in four weeks

I had never thought about trust this way. It helped us define our trust, contextualise our strategy and give our teams a tool to deliver it better.

Jon, Global Chair, Professional Services

From zero to expert. No extensive training needed. Build more trust from day one.

Trust Xpert:
Your teams become instant trust-building experts.

 

Every interaction trust-maximised for your and your audience's benefit.

It's a bit of a no-brainer. 20 years of hands-on trust-building expertise at your team's fingertips.

Where it once took hours of training, our AI has taken much of that over. You simply get better and better as you use Trust Xpert® — creating trust-maximised solutions at a high level from day one.

Sales conversations, partner profiles, marketing materials or annual reports. Anything, really.

  • Data-driven — use your analytics results, even by segment and episode.

  • On brand with your brand guidelines and tonality.

  • Analyse, write, ideate, find your hidden trust equity, create trust strategies — and much more.

 

Speed up. Effectiveness up. Quality up.

Secure. Powerful.

From US$ 2,400, A$ 3,800 per year.

Book your Trust Xpert demo now.

The quality is great.
I use it daily to create content and analyse competitors.

Global Head of Marketing and BD

Full service consulting and team empowerment.
 

We know TrustLogic® works because we have helped clients and their partners consistently achieve significant improvements for over 20 years.

  Transformation success

  Reputation Growth

  Brand & Experience Development

  Employee Engagement and Leadership

  Customer and Employee Value Propositions

  Brand & Marketing Effectiveness

  Sales Effectiveness

  Full-Service Market Research Suite

More about our services >>

Global Client Conference, Miami

I have worked with the TrustLogic team for over 20 years across all my brand and marketing leadership roles — from commodities and financial services to retail and not-for-profit.

Our work in brand, experience and CVP has consistently delivered significant improvements with relatively few resources.


Ben Holgate, Brand and Marketing Director

Discuss your objectives with our experts.

Let's start.

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